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Possible Answers:
BLU.
Last seen on: NY Times Crossword 19 Jan 20, Sunday
Random information on the term “BLU”:
Blu was an Italian telecommunications company operating in the mobile telephony sector and active between 1999 and 2002.
The company was founded on 19 April 1999 thanks to a partnership between Società Autostrade (through Sitec, 32%), British Telecom (20%), Benetton (through the financial Edizione Holding, 9%), Mediaset (9%) , Distacom (9%), BNL (7%), Italgas (7%), Caltagirone (7%) and Palatinus. The slogan used was “Il futuro che non c’era” (“The future that was not there”).
The services were activated on May 15, 2000, using the license number 61 issued shortly after the birth by the Italian Ministry of Communications, valid for communications through the GSM system on the 1800 MHz frequency band: the signal with its own network was initially irradiated only in Milan while, in the rest of Italy, the transmission occurred with the GSM network of other operators thanks to national roaming agreements.