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Possible Answers: SURF.
Last seen on: Newsday.com Crossword – Mar 17 2018
Random information on the term “SURF”:
Surf is a brand of laundry detergent made by Unilever and sold in Philippines, Kenya, India, United Kingdom, Ireland, South Africa and many other countries. In the United States, the Surf product line is owned by Henkel North American Consumer Goods. The brand Omo was used when it was introduced in Australia and New Zealand.
In Australia and South Africa, both Surf and Omo are sold and they are top-selling laundry detergents in Australia.[citation needed]
Surf was introduced in 1959 after Rinso, which had been Lever’s best selling detergent brand, had declined in sales and market share.[citation needed] Formulations of the detergent and the market segment targeted vary by region; in some countries Unilever also markets Persil detergent (but in others Persil is a Henkel brand).
Unilever markets detergent products internationally and uses individual sub-brands to segment those markets. This tactic is also employed by Procter & Gamble, Unilever’s main competitor.