Buyer’s opposite

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Possible Answers: Seller.

Last seen on: Daily Celebrity Crossword – 9/11/18 TV Tuesday

Random information on the term “Seller”:

Marketing is the study and management of exchange relationships.[1][2] Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management – the other being innovation.[3]

Marketing is defined by the American Marketing Association as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”[4] The term developed from the original meaning which referred literally to going to market with goods for sale. From a sales process engineering perspective, marketing is “a set of processes that are interconnected and interdependent with other functions” of a business aimed at achieving customer interest and satisfaction.[5]

Philip Kotler defines marketing as :-marketing is about Satisfying needs and wants through an exchange process.

Seller on Wikipedia