Colonisation

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Possible Answers: SETTLEMENT.

Last seen on: –Mirror Classic Crossword December 22 2022
Mirror Quick Crossword October 3 2017

Random information on the term “Colonisation”:

Cocacolonization (alternatively coca-colonization) refers to the globalization of American culture (also referred as to as Americanization) pushed through popular American products such as soft drink maker Coca-Cola. It is a portmanteau of the name of the multinational soft drink maker and “colonization”: a process of change that happens everywhere the culture of capitalism takes root.

The term was first documented in 1949 in France, where the French Communist Party strongly opposed the further expansion of Coca-Cola.:106 In 1948, the finance ministry stood against Coke on the grounds that its operation would bring no capital to help with French recovery, and was likely to drain profits back to the parent company in the United States.:106 The French Communist Party also warned that the Coke distribution system would double as an espionage network.:107

In World War II and the Cold War, many outside of the United States associated Coca-Cola with American culture. With ties to the culture of the United States, select Europeans rejected attempts to cocacolonize their nations. It represented an invasion of their nationalistic identities. In Europe, Coca-Cola was not just a carbonated refreshment, but bottled America. By the end of the Cold War, American ideals were spread across the world by Coke and in certain cases, to combat Communism.

Colonisation on Wikipedia