___ Strauss & Co

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Possible Answers:

LEVI.

Last seen on: Universal Crossword – Oct 20 2020

Random information on the term “LEVI”:

A denim jacket, also called a jeans jacket or trucker jacket, is a jacket made from denim. Introduced in the United States in the late 19th century, it has been a popular type of casual apparel with both men and women and has been described as an iconic element of American fashion. Though a staple of western wear, the denim jacket has also enjoyed a more general appeal.

The first recorded denim jacket was created in the United States in about 1880 by Levi Strauss, approximately ten years after he had invented jeans as a new type of work apparel intended for use by cowboys, miners, and railroad workers. The “Type III” denim jacket, introduced by Levis Strauss & Co. in 1962,[a] has been described as the Denim jacket “to rule them all”. Also known as “the trucker jacket”, design elements of the Type III include a tapered style, welt hand pockets, and bar tacks which hold down chest pocket and sleeve openings.

In 2017, Google collaborated with Levi Strauss & Co. to develop a “connected” denim jacket described by Wired as the “denim jacket of the future”. The underlying technology, named “Jacquard,” encompassed a processor, a built-in battery, and a special yarn that gave the bottom of the arm a pseudo-touchscreen functionality. The same year, New York Fashion Week featured several denim jackets, with The Guardian predicting that the denim jacket would “be everywhere in 2018”. A second version of the Jacquard jacket, featuring an appearance closer to jackets without the technology as well as a lower price, was released in late 2019.

LEVI on Wikipedia