___ Toast Crunch (cereal)

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Possible Answers: Cinnamon.

Last seen on: Daily Celebrity Crossword – 5/15/18 TV Tuesday

Random information on the term “Cinnamon”:

The cinnamon challenge was a viral internet food challenge. The objective of the challenge is to film oneself eating a spoonful of ground cinnamon in under 60 seconds without drinking anything, then upload the video to the Internet. The challenge is difficult and carries substantial health risks because the cinnamon coats and dries the mouth and throat, resulting in coughing, gagging, vomiting and inhaling of cinnamon, leading to throat irritation, breathing difficulties, and risk of pneumonia or a collapsed lung.

The challenge has been described online since 2001, and increased in popularity in 2007, peaking abruptly in January 2014 and falling off almost as sharply through the first half of that year, then tapering off almost to its previous level by 2014.[non-primary source needed] By 2010, many people had posted videos of themselves attempting this challenge on YouTube and other social networking websites. The cinnamon challenge continues to be active, with Twitter mentions peaking at nearly 70,000 per day in January 2012. It is similar to the saltine cracker challenge, which involves ingesting at least six saltine crackers – also known as soda crackers – within 60 seconds without drinking anything, the Gallon challenge, and the Banana Sprite challenge.

Cinnamon on Wikipedia