Annual Austin media event, informally

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Possible Answers: SXSW.

Last seen on: NY Times Crossword 19 Jul 2018, Thursday

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Random information on the term “SXSW”:

MidPoint Music Festival (MPMF) launched in 2001 in Cincinnati, Ohio, as an independent music festival and industry conference. The annual three-day event occurs each September in the city’s downtown and historic Over-the-Rhine entertainment district. Founded by Cincinnati musicians Bill Donabedian and Sean Rhiney, the festival was acquired in 2008 by Cincinnati CityBeat, a weekly alternative newspaper.

The festival has expanded since CityBeat acquired it. The estimated attendance in 2008 was 13,500. This doubled to 27,000 people in 2012.[1] This is partly due to the larger bands booked and the large outdoor space available for headliners at the newly renovated Washington Park in Over-the-Rhine.

Though the festival used to take place in various locations throughout the greater Cincinnati region (including one venue in Newport, KY), it is now condensed to downtown and Over-the-Rhine, a burgeoning arts district just north of the downtown Cincinnati business district.

SXSW on Wikipedia