Brand renamed Exxon

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Possible Answers: ESSO.

Last seen on: USA Today Crossword – Oct 12 2017


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Random information on the term “ESSO”:

Esso /ˈɛsoʊ/ is a trading name for ExxonMobil and its related companies. The name is a phonetic version of the initials of the pre-1911 Standard Oil (SO = Esso), and as such became the focus of much litigation and regulatory restriction in the United States. In 1972 it was largely replaced in the U.S. by the Exxon brand after it bought Humble Oil, while Esso remained widely used elsewhere. In most of the world, the Esso brand and the Mobil brand are the primary brand names of ExxonMobil, with the Exxon brand name still in use only in the United States alongside Mobil.

In 1911, Standard Oil was broken up into 34 companies, some of which were named “Standard Oil” and had the rights to that brand in certain states (the other companies had no territorial rights). Standard Oil Company (New Jersey) (“Jersey Standard”) had the rights in that state, plus in Maryland, West Virginia, Virginia, North Carolina, South Carolina, and the District of Columbia. By 1941, it had also acquired the rights in Pennsylvania, Delaware, Arkansas, Tennessee, and Louisiana. In those states, it marketed its products under the brand “Esso”, the phonetic pronunciation of the letters “S” and “O”.

ESSO on Wikipedia