Cereal brand since 1937

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Possible Answers:

CHEX.

Last seen on: USA Today Crossword – Aug 12 2019

Random information on the term “CHEX”:

CHEX-DT, virtual and VHF digital channel 12, is a Global owned-and-operated television station licensed to Peterborough, Ontario, Canada. The station is owned by Corus Entertainment. CHEX-DT’s studios are located on Monaghan Road (near Rose Avenue) in the southern portion of Peterborough, and its transmitter is located on Television Hill, just outside Peterborough.

On cable, the station is available on Cogeco channel 2 in standard definition and digital channel 902 in high definition. On satellite, it is carried on Shaw Direct channel 48 on the advanced tier and channel 348 on the classic tier, and on Bell TV channel 217.

CHEX was originally a CBC affiliate, but after 60 years with the CBC it began airing CTV programming on August 31, 2015 under a programming supply agreement.

On August 14, 2018, it was announced that CHEX’s affiliation agreement with CTV would expire on August 27; the station subsequently became a Global owned-and-operated station, rebranding itself as Global Peterborough.

CHEX on Wikipedia