Change over casing for Swiss watch

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Possible Answers:

SWITCH.

Last seen on: Irish Times Crosaire – Nov 1 2019

Random information on the term “SWITCH”:

Switch is an experiential marketing and advertising agency headquartered in St. Louis, Missouri. It reported a revenue of $42 million in 2011.

Switch originated in April 1980 as Busch Creative Services Corporation, a corporate communications and creative arm of Anheuser-Busch. It was formed to produce corporate business meetings, retail sales promotions, events, event marketing, interactive media, and exhibits for Anheuser-Busch and other clients. In 2002, Anheuser-Busch sold the company to John Nickel, Mike O’Neill and Kevin Quigley, who renamed it Switch. The buyers were nominated as finalists for the 2012 Ernst & Young Entrepreneur of the Year Award for the Central Midwest market.[failed verification]

SWITCH on Wikipedia