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Menu.
Last seen on: Daily Celebrity Crossword – 6/19/19 Wayback Wednesday
Random information on the term “Menu”:
Menu engineering is an interdisciplinary field of study devoted to the deliberate and strategic construction of menus. It is also commonly referred to as menu psychology.
In general, the term menu engineering is used within the hospitality industry (specifically in the context of restaurants), but can be applied to any industry that displays a list of product or service offerings for consumer choice. Typically the goal with menu engineering is to maximize a firm’s profitability by subconsciously encouraging customers to buy what you want them to buy, and discouraging purchase of items you don’t want them to buy.
Fields of study which contribute most to menu engineering include:
Perception and attention—Visual perception is inextricably linked to how customers read a menu. Most menus are presented visually (though many restaurants verbally list daily specials), and the majority of menu engineering recommendations focus on how to increase attention by strategically arranging menu categories within the pages of the menu, and item placement within a menu category. This strategic placement of categories and items is referred to as the theory of sweet spots.