Flop that’s one for the ages

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EPIC FAIL.

Last seen on: NY Times Crossword 3 Nov 19, Sunday

Random information on the term “EPIC FAIL”:

In the motion picture industry, a box-office bomb or box-office flop is a film that is considered highly unsuccessful or unprofitable during its theatrical run, often following significant hype regarding its cost, production, or marketing efforts. Generally, any film for which the production and marketing costs exceed the combined revenue recovered after release is considered to have “bombed”. The label is generally applied to films that miss earnings projections by a wide margin, particularly when they are very expensive to produce. Although this often occurs in conjunction with middling or poor reviews, critical reception has an imperfect connection to box-office performance.

Occasionally, films may underperform because of issues unrelated to the film itself. These issues commonly relate to the timing of the film’s release. This was one of the reasons for the commercial failure of Intolerance, D. W. Griffith’s follow-up to The Birth of a Nation. Owing to production delays, the film was not released until late 1916, a time when the widespread anti-war sentiment it reflected had started to shift in favor of American entry into World War I.

EPIC FAIL on Wikipedia