French fashion brand monogram

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Possible Answers:

YSL.

Last seen on: L.A. Times Daily Crossword Answers – Dec 5 2022

Random information on the term “YSL”:

Yves Saint Laurent SAS (/ˌiːv ˌsæ̃ lɔːˈrɒ̃/; UK: /- lɒˈ-/; US: /- loʊˈ-/; French: [iv sɛ̃ lɔʁɑ̃] (listen)), also known as Saint Laurent and YSL, is a French high-end luxury fashion house founded in 1962 by Yves Saint Laurent and his partner, Pierre Bergé. The company specializes in haute couture, ready-to-wear, leather accessories, and footwear. Its cosmetics line, YSL Beauty, is owned by L’Oréal.

The eponymous brand was established in 1962 by designer Yves Saint Laurent and his partner, Pierre Bergé. The brand’s logos were designed in 1963 by A. M. Cassandre. During the 1960s and 1970s, YSL popularized the beatnik look, safari jackets, tight pants, and thigh-high boots. In 1966, YSL debuted Le Smoking, a tuxedo suit for women. In an attempt to democratize fashion, YSL began producing ready-to-wear in 1966, with its launch of Rive Gauche, and is considered to be the first to popularize the concept. YSL’s designs often featured designs influenced from traditional Chinese clothing, as well as themes from Pop Art, Ballet Russes, and Picasso. Saint Laurent is credited with initiating the broad, shoulder-padded style in 1978 that would go on to characterize 1980s fashion. Saint Laurent’s muses included Loulou de La Falaise, Betty Catroux, Talitha Pol-Getty, and Catherine Deneuve.

YSL on Wikipedia