Giant in multilevel marketing

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Possible Answers:

Amway.

Last seen on: Daily Celebrity Crossword – 4/10/20 Top 40 Thursday

Random information on the term ” Amway”:

Richard Marvin DeVos Sr. (March 4, 1926 – September 6, 2018) was an American billionaire businessman, co-founder of Amway with Jay Van Andel (company restructured as Alticor in 2000), and owner of the Orlando Magic basketball team. In 2012, Forbes magazine listed him as the 60th wealthiest person in the United States, and the 205th richest in the world, with an estimated net worth of $5.1 billion.

Rich DeVos was born in Grand Rapids, Michigan, the son of Ethel Ruth (Dekker) and Simon Cornelius DeVos, who worked in the electrical business. He was educated at Grand Rapids Christian School, and at Calvin College, and was a member of the Sigma Phi Epsilon fraternity. He served in the military in World War II in the United States Army Air Corps.

DeVos and his school friend Jay Van Andel founded Amway in 1959 as a multi-level marketing business to distribute cleaning products, following the business model they had observed in a previous venture together. They ran the business together, expanding it over the decades into an international distributor of a wide variety of products.

Amway on Wikipedia