Hairstyle named for its longevity

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Possible Answers:

PERM.

Last seen on: USA Today Crossword Answers – Jan 3 2023

Random information on the term “PERM”:

Perm (Russian: Пермь), previously known as Yagoshikha (Ягошиха) (1723–1781), and Molotov (Молотов) (1940–1957), is the largest city and the administrative centre of Perm Krai, Russia. The city is located on the banks of the Kama River, near the Ural Mountains, covering an area of 799.68 square kilometres (308.76 square miles), with a population of over one million residents. Perm is the fifteenth-largest city in Russia, and the fifth-largest city in the Volga Federal District.

In 1723, a copper-smelting works was founded at the village of Yagoshikha. In 1781 the settlement of Yagoshikha became the town of Perm. Perm’s position on the navigable Kama River, leading to the Volga, and on the Siberian Route across the Ural Mountains, helped it become an important trade and manufacturing centre. It also lay along the Trans-Siberian Railway. Perm grew considerably as industrialization proceeded in the Urals during the Soviet period, and in 1940 was named Molotov in honour of Vyacheslav Molotov. In 1957 the city returned to its historical name.

PERM on Wikipedia