“Happy Motoring” sloganeer, once

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Possible Answers:

ESSO.

Last seen on: NY Times Crossword 12 Sep 19, Thursday

Random information on the term ““Happy Motoring” sloganeer, once”:

E (named e /iː/, plural ees) is the fifth letter and the second vowel in the modern English alphabet and the ISO basic Latin alphabet. It is the most commonly used letter in many languages, including Czech, Danish, Dutch, English, French, German, Hungarian, Latin, Latvian, Norwegian, Spanish, and Swedish.

The Latin letter ‘E’ differs little from its source, the Greek letter epsilon, ‘Ε’. This in turn comes from the Semitic letter hê, which has been suggested to have started as a praying or calling human figure (hillul ‘jubilation’), and was most likely based on a similar Egyptian hieroglyph that indicated a different pronunciation. In Semitic, the letter represented /h/ (and /e/ in foreign words); in Greek, hê became the letter epsilon, used to represent /e/. The various forms of the Old Italic script and the Latin alphabet followed this usage.

Although Middle English spelling used ⟨e⟩ to represent long and short /e/, the Great Vowel Shift changed long /eː/ (as in ‘me’ or ‘bee’) to /iː/ while short /ɛ/ (as in ‘met’ or ‘bed’) remained a mid vowel. In other cases, the letter is silent, generally at the end of words.

“Happy Motoring” sloganeer, once on Wikipedia

Random information on the term “ESSO”:

Esso /ˈɛsoʊ/ is a trading name for ExxonMobil and its related companies. The company began as Standard Oil of New Jersey following the breakup of Standard Oil. In 1972, the name was largely replaced in the U.S. by the Exxon brand after the company bought Humble Oil, while the Esso name remained widely used elsewhere.

In most of the world, the Esso brand and the Mobil brand are the primary brand names of ExxonMobil, with the Exxon brand name in use only in the United States alongside Mobil.

In 1911, Standard Oil was broken up into 34 companies, some of which were named “Standard Oil” and had the rights to that brand in certain states (the other companies had no territorial rights). The name Esso is the phonetic pronunciation of the initials ‘S’ and ‘O’ in the name Standard Oil. Standard Oil Company (New Jersey) (“Jersey Standard”) had the rights in that state, plus in Maryland, West Virginia, Virginia, North Carolina, South Carolina, and the District of Columbia. By 1941, it had also acquired the rights in Pennsylvania, Delaware, Arkansas, Tennessee, and Louisiana.

ESSO on Wikipedia