Household brand that’s a tic-tac-toe line

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OXO.

Last seen on: Wall Street Journal Crossword – March 08 2022 – Last But Not Least

Random information on the term “OXO”:

Oxo (stylized OXO) is a brand of food products, including stock cubes, herbs and spices, dried gravy, and yeast extract. The original product was the beef stock cube, and the company now also markets chicken and other flavour cubes, including versions with Chinese and Indian spices. The cubes are broken up and used as flavouring in meals or gravy or dissolved into boiling water to produce a bouillon.

In the United Kingdom, the OXO brand belongs to Premier Foods. In South Africa, the Oxo brand is owned and manufactured by Mars, Incorporated and in Canada is owned and manufactured by Knorr.

Around 1840, Justus von Liebig developed a concentrated meat extract. Liebig’s Extract of Meat Company (Lemco; established in the United Kingdom) promoted it, starting in 1866. The original product was a viscous liquid, containing only meat extract and 4% salt. In 1899, the company introduced the trademark Oxo; the origin of the name is unknown, but presumably comes from the word “ox.” Since the cost of liquid Oxo remained beyond the reach of many families, the company launched a research project to develop a solid version that could be sold in cubes for a penny. After much research, Oxo produced their first cubes in 1910 and further increased Oxo’s popularity. During World War I, 100 million Oxo cubes were provided to the British armed forces, all of them individually hand-wrapped.

OXO on Wikipedia