This time we are looking on the crossword clue for: IBM motto.
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Possible Answers: THINK.
Random information on the term “THINK”:
“THINK” is a slogan first used by Thomas J. Watson in December, 1911, while managing the sales and advertising departments at the National Cash Register Company. At an uninspiring sales meeting Watson interrupted, saying The trouble with every one of us is that we don’t think enough. We don’t get paid for working with our feet — we get paid for working with our heads. Watson then wrote THINK on the easel.
Asked later what he meant by the slogan, Watson replied, “By THINK I mean take everything into consideration. I refuse to make the sign more specific. If a man just sees THINK, he’ll find out what I mean. We’re not interested in a logic course.”
In 1914, Watson brought the slogan with him to the Computing-Tabulating-Recording Company (CTR) and its subsidiaries, all of which later became IBM. International Time Recording, one of the subsidiaries, published a magazine, Time, for employees and customers that, in 1935, IBM would rename THINK. IBM continues to use the slogan. THINK is also an IBM trademark; IBM named its laptop computers ThinkPads and named a line of business-oriented desktop computers ThinkCentre.