March Madness org.

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Possible Answers: NCAA.

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Random information on the term “NCAA”:

Walter Byers (March 13, 1922 – May 26, 2015) was the first executive director of the National Collegiate Athletic Association. He served from 1951 to 1988. He also helped start the United States Basketball Writers Association in 1956. The NCAA Walter Byers Scholarship is named in his honor.

Byers expanded the NCAA men’s basketball tournament in 1951 from 8 to 16 teams, the first step in expanding the tournament to the spectacle it is today. The number of teams fluctuated over the next few decades, but never went below 16 again and eventually expanded further under Byers’ leadership. WFAN New York’s Mike Francesa referred to him as an “Oz-like” figure who ran the NCAA with ultimate control.

Byers went on to negotiate lucrative TV contracts that preempted individual colleges’ rights on the way to building a billion-dollar business, leading to a 1984 U.S. Supreme Court ruling that freed the colleges to negotiate on their own. Ever since players have been attempting to win the rights to their names and images, the right to be paid, etc.

NCAA on Wikipedia