One side of the ‘Cola Wars’

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PEPSI.

Last seen on: USA Today Crossword – Mar 5 2020

Random information on the term “PEPSI”:

Pepsi, the carbonated beverage, has had many advertising spokespersons over the years. PepsiCo’s other drink brands, including Mountain Dew and Gatorade, also have a variety of famous spokespersons.


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Celebrities have been paid to advertise for Pepsi products.

Joan Crawford was married to PepsiCo president Alfred Steele from 1955 to 1959 (his death), and was advertising executive and board of directors member from 1959 to 1973.

During the 1960s, Joanie Sommers sang two popular commercial songs (“It’s Pepsi, for those who think young” and “Now you see it, now you don’t, oh, Diet Pepsi”) for Pepsi-Cola that were run in commercials and for which she came to be often referred to as “The Pepsi Girl”in 1974 Joseph Nicoletti, then of Brooklyn N.Y. now music-film consultant, Laguna Beach, California, sung and produced the theme “You’re Drinking Diet Pepsi and it Shows.” Hal Linden (Barney Miller) did the voice over and it was a BBD&O hit Commercial. Nicoletti was signed by legendary ad man Phil Dusenberry. Inducted into the Advertising Hall of Fame, Dusenberry wrote the script “The Natural.” Dusenberry said Nicoletti was one of the best singing Voices in the business.

PEPSI on Wikipedia