Org. hidden in "Elgin Baylor"

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NBA.

Last seen on: Universal Crossword – Feb 26 2020

Random information on the term “NBA”:

The NBA on ABC is a presentation of National Basketball Association (NBA) games produced by ESPN, and televised on the American Broadcasting Company (ABC). The NBA on ABC name is rarely used, using NBA on ESPN branding and graphics to be integrated with its cable sister network.


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ABC originally broadcast NBA games from 1965 to 1973. In 2002, NBA games returned to the network as part of a contract signed with the league, along with ESPN.

ABC televises games throughout the regular season, typically starting with a doubleheader on Christmas Day, followed by select games on Saturday evenings and Sunday afternoons as part of its NBA Saturday Primetime and NBA Sunday Showcase series. ABC then airs up to nine games during the first five weeks of the NBA playoffs, and is the exclusive broadcaster of the NBA Finals.

ABC first signed a deal with the National Basketball Association to become the league’s primary television partner in 1964; the network’s first game telecast aired on January 3, 1965 (a game between the Boston Celtics and Cincinnati Royals). ABC’s initial alliance with the NBA first came about due to ABC Sports head Roone Arledge’s search for live programming that could diminish the ratings of CBS Sports Spectacular, and ABC’s own analogy program, Wide World of Sports a boost with sponsors. ABC initially paid the NBA only $650,000 for the rights annually.

NBA on Wikipedia