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Possible Answers: AXE.
Last seen on: The Washington Post Crossword – Mar 4 2018
Random information on the term “AXE”:
Axe or Lynx is a brand of male grooming products, owned by the Anglo-Dutch company Unilever and marketed towards the young male demographic. It is known as Lynx in Britain, Ireland, Australia, New Zealand and China. In other countries it is known as Axe. Among these are Canada, Germany, the Netherlands, Poland, Russia, Scandinavia, Malaysia and United States.
Lynx was launched in France in 1983 by Unilever. It was inspired by another of Unilever’s brands, Impulse. Unilever introduced many products in the range, but were forced to use the name Lynx in the United Kingdom, Ireland, Australia, and New Zealand due to trademark issues with the Axe name. In addition, some countries (such as South Africa) introduced the brand as EGO.
Scents have evolved over time. From 1983 until about 1989, the variant names were descriptions of the fragrances and included Musk, Spice, Amber, Oriental, and Marine. From 1990 until 1996, geographic names for fragrances were used. In 2009, the brand launched an eight-centimetre container called the Axe Bullet. The brand has also extended into other areas.