Popular line of dolls with “Kidz” and “Babyz” spinoffs

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Possible Answers: BRATZ.

Last seen on: NY Times Crossword 21 Oct 18, Sunday

Random information on the term “BRATZ”:

Little Tikes is an American-based manufacturer of children’s toys, with headquarters and manufacturing located in Hudson, Ohio. The company also has other manufacturing and distribution facilities in Asia and Europe. Little Tikes’ products are mostly low-tech molded plastic toys aimed primarily at infants and young children, for indoor and outdoor use, including its party kitchen and turtle sandbox.

The company was established by Tom G. Murdough Jr. in November 10, 1969 in Aurora, Ohio. The company was acquired by Rubbermaid in 1984. Murdough signed an employment agreement with Rubbermaid under which he would stay with the new parent company for a five-year period as president and general manager. In May 1989, Murdough announced that he would be leaving Little Tikes at the end of that year to pursue other interests.[1] In 1991, Murdough established a new toy business called Step 2, now based in Streetsboro, Ohio,[2] aimed at competing with and outselling Little Tikes.[3] In 1999, Rubbermaid merged with Newell to form Newell Rubbermaid.

BRATZ on Wikipedia