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Possible Answers:
PUSH.
Last seen on: The Washington Post Crossword – Jan 17 2021
Random information on the term “Promotional campaign”:
Advertising is a marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea.:465 Sponsors of advertising are typically businesses wishing to promote their products or services. Advertising is differentiated from public relations in that an advertiser pays for and has control over the message. It differs from personal selling in that the message is non-personal, i.e., not directed to a particular individual.:661,672Advertising is communicated through various mass media, including traditional media such as newspapers, magazines, television, radio, outdoor advertising or direct mail; and new media such as search results, blogs, social media, websites or text messages. The actual presentation of the message in a medium is referred to as an advertisement, or “ad” or advert for short.
Commercial ads often seek to generate increased consumption of their products or services through “branding”, which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees or shareholders that a company is viable or successful.
Promotional campaign on Wikipedia
Random information on the term “PUSH”:
Push is the debut album by British pop band Bros and was released on 28 March 1988 on CBS. The album peaked at number two in the UK Albums Chart and was certified quadruple platinum in the UK. It was also a worldwide success, reaching number one in New Zealand, and the top ten in Australia and several countries in Europe.
In late 2013, a 25th Anniversary 3-CD remastered and expanded edition of Push was released on the Cherry Pop record label, a subsidiary of Cherry Red Records. The song “Silent Night”, originally released as a double A-side single with “Cat Among the Pigeons”, was included on the expanded edition, as well as B-sides and remixes from the five singles that were released from the album.
All the songs were written by Nicky Graham and Bros’ manager Tom Watkins, with Graham composing the music and Watkins writing the lyrics. The pair used the pseudonym “The Brothers” in order to imply that the songs had been written by the Goss twins, and that the group was not simply a manufactured pop outfit. In his autobiography Watkins described how he had deliberately come up with song titles and lyrics that the teen market could identify with, such as “Drop the Boy” being about a youth asking to be treated as an adult. Other themes included childhood poverty (“Ten Out of Ten”), the then-current AIDS epidemic (“Shocked”), and past relationships (“I Owe You Nothing”). One of the album’s more serious lyrical subjects was the closing ballad “Cat Among the Pigeons”, which Watkins stated was about a friend who had struggled to cope with the early death of their father, and as a result had embarked on tempestuous and doomed relationships. Watkins also admitted that his original, more explicit lyric for “When Will I Be Famous?”, a song that had been created for his own short-lived band the Hudsons, had been written as a conversation between two gay men: a young man desperate for fame and attention, and an older, more experienced man giving his advice. When he and Graham decided to give the song to Bros to record, Watkins toned down the lyrics and removed the references to homosexuality.