Sealy rival in the mattress market

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Serta.

Last seen on: Daily Celebrity Crossword – 8/28/19 Wayback Wednesday

Random information on the term “Serta”:

Sertã (Portuguese pronunciation: [sɨɾˈtɐ̃] (listen)) is a municipality in Castelo Branco District in Portugal. The population in 2011 was 15,880, in an area of 446.73 km².

The present mayor is José Paulo Barata Farinha, elected by the Socialist Party. The municipal holiday is the June 24.

Local sports club: Sertanense Futebol Clube (mainly devoted to soccer, playing (2004-2005) the 3rd Division Championship).

Local newspaper: A Comarca da Sertã (weekly)

Nuno Álvares Pereira was born in the former parish of Cernache de Bonjardim.

Administratively, the municipality is divided into 10 civil parishes (freguesias):

Serta on Wikipedia