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Possible Answers: JIFF.
Last seen on: -Usa Today Crossword Crossword November 4 2017 Saturday
USA Today Crossword – Jun 7 2017
Random information on the term “JIFF”:
Jif is an American brand of peanut butter made by The J.M. Smucker Company, which purchased the brand from Procter & Gamble in 2001. In 1955, Procter & Gamble bought Big Top peanut butter from William T. Young of Kentucky and, in the ensuing years, reformulated and rebranded it to compete with Skippy and Peter Pan. P. & G. named its product Jif, used oils other than peanut oil in its hydrogenation process, and sweetened the recipe, adding sugar and molasses. The original Creamy and Crunchy style Jif peanut butters both debuted in 1958.In 1974, Extra Crunchy Jif was introduced, followed in 1991 by Simply Jif, a peanut butter variant with low sodium and less sugar than regular Jif. Reduced Fat Jif was introduced three years later in 1994. In 2014, Jif Whips was released as the first whipped peanut butter,
Since 1981, Jif has been the leading peanut butter brand in the United States.
In 1958, the brand rollout in the US involved a heavily publicized house-to-house distribution of free sample jars from special trucks emblazoned with the then Jif mascot, the “Jifaroo”, a blue kangaroo. An early slogan was “Jif is never dry; a touch of honey tells you why.” Early advertising also emphasized the beveled edge of the jar base, meant to make it easier to get the last bit of Jif out of the corner. For many decades, TV commercials for the product have ended with the tagline, “Choosy mothers choose Jif” and, in the 1990s, “Choosy moms choose Jif.” A recent ad features an example of a divide and choose scenario.[citation needed] From 1998 to 2000, there was a musical jingle that accompanied many Jif ads, which used the lyrics, “Moms like you choose Jif, choose Jif!”