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Possible Answers:
NBA.
Last seen on: NY Times Crossword 19 Mar 23, Sunday
Random information on the term “NBA”:
The NBA on ABC is an American presentation of National Basketball Association (NBA) games produced by ESPN, and televised on ABC. After the ABC Sports division was integrated with its cable sister network in September 2006, broadcasts have since primarily used the NBA on ESPN branding and graphics instead of NBA on ABC name.
ABC originally broadcast NBA games from 1965 to 1973. In 2002, NBA games returned to the network as part of a contract signed with the league, along with ESPN.
ABC televises games throughout the regular season, currently starting with Saturday night game in mid December, followed by a full slate of games on Christmas Day, and continued by a slate of NBA Saturday Primetime games and NBA Sunday Showcase afternoon games from January through March. ABC then airs up to nine games during the first five weeks of the NBA playoffs, and is the exclusive broadcaster of the NBA Finals.
ABC first signed a deal with the NBA to become the league’s primary television partner in 1964; the network’s first game telecast aired on January 3, 1965 (a game between the Boston Celtics and Cincinnati Royals). ABC’s initial alliance with the NBA first came about due to ABC Sports head Roone Arledge’s search for live programming that could diminish the ratings of CBS Sports Spectacular, and ABC’s own anthology program, Wide World of Sports a boost with sponsors. ABC initially paid the NBA only $650,000 for the rights annually.