The “L” in this store’s logo hints at the store’s name

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Possible Answers: STAPLES.

Last seen on: New York Times Crossword 30 Aug 17, Wednesday

Random information on the term “STAPLES”:

Stationery is a mass noun referring to commercially manufactured writing materials, including cut paper, envelopes, writing implements, continuous stationery, and other office supplies. Stationery includes materials to be written on by hand (e.g., letter paper) or by equipment such as computer printers.

Originally the term stationery referred to all products sold by a stationer, whose name indicated that his book shop was on a fixed spot, usually near a university, and permanent, while medieval trading was mainly carried on by itinerant peddlers (including chapmen, who sold books) and others (such as farmers and craftsmen) at markets and fairs. It was a special term used between the 13th and 15th centuries in the manuscript culture. The Stationers’ Company formerly held a monopoly over the publishing industry in England and was responsible for copyright regulations.

In its modern sense including personal writing materials, stationery has been an important part of good social etiquette, particularly since the Victorian era. Some uses of stationery, such as sending a manufactured reply card to a wedding invitation, have changed from offensive[clarification needed] to appropriate.

STAPLES on Wikipedia