Type; good-hearted

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KIND.

Last seen on: The Telegraph – QUICK CROSSWORD NO: 29,382 – Jun 5 2020

Random information on the term “KIND”:

Kind LLC, stylized as KIND LLC and sometimes referred to as KIND Snacks, KIND Healthy Snacks or KIND Bars, is a food company based in New York City, New York. It was founded in 2004 by Daniel Lubetzky. The company manufactures eight product lines.

Company founder Daniel Lubetzky founded KIND in 2004. KIND reached one million dollars of sales in the first year.

In 2008, private equity firm VMG Partners invested in KIND. The investment enabled the company to scale its sampling efforts to get more people to try KIND bars. When VMG got involved, KIND bars were only sold in 20,000 locations and Lubetzky’s sampling budget was $800. By 2009, that budget was $800,000 and offering free samples became a large part of the KIND marketing plan. In 2014, Lubetzky bought out all of VMG’s shares.

Today, KIND Bars are sold at more than 150,000 stores in the United States. In 2014, they sold over 458 million bars and granola pouches, almost doubling the sales of 2013.The Forbes Global Billionaires annual issue for 2019 showed Daniel Lubetzky on its cover and estimated his stake in Kind placed his asset value at 1.5 billion. The company now has nearly five hundred employees.

KIND on Wikipedia