Vigor’s partner

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Last seen on: The Washington Post Crossword – Jul 15 2020

Random information on the term “VIM”:

Vim is the name of a range of household cleaning products originally produced by Lever Brothers. The Vim brand is currently owned by European multi national Henkel Group.

Vim scouring powder, one of the first products created by William Lever, first appeared on the market in 1904, an offshoot of Monkey Brand scouring soap. The name is thought to derive from the colloquial English word “vim” which has the same meaning as the Latin vis, vim (“force”, “vigour”).

Vim was produced at Port Sunlight near Liverpool, England. The name Vim remained solely associated with the scouring powder until 1993, when a range of associated products were released. Vim was also the name of a detergent tablet manufactured by Lever Brothers, and sold in the United States during the 1960s. It was the sponsor of the sitcom on CBS, The Lucy Show, starring Lucille Ball .

Former owner Unilever abandoned Vim in favour of rival product Jif, although it was still sold in some other countries in Europe.

VIM on Wikipedia