X-Ray ___ (novelty catalog offering)

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SPEX.

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Random information on the term “SPEX”:

Spex was a German rock and pop culture magazine located in Berlin, Germany. Besides music news, Spex also covered literature, cinema, fashion and contemporary social trends. Since January 2008, Spex was headquartered in Berlin and included an audio CD.

The paper’s first issue was published in Cologne in 1980 by a small group of writers who decided to found their own music paper: they were Gerald Hündgen, Clara Drechsler, Dirk Scheuring, Wilfried Rütten and Peter Bömmels. They first considered naming it 555 but finally pitched on Spex – which means “glasses” in English slang. The name Spex reminds of the then very famous punk band X-Ray Spex. The magazine was initially distributed in record stores and railway stations. The articles were not as elaborate as those in comparable magazines, as the objective was to present new young artists. Four issues were published in the first year. Spex turned monthly in 1981. In 1983 its main competitor, Sounds, closed down. That paper addressed very modern artists and tendencies like punk, new wave and the German new wave. Most of its editorial team was hired to work for Spex, like Diedrich Diederichsen (forthcoming editor) or Olaf Dante Marx. The articles took a new turn, more theoretical and more literary.

SPEX on Wikipedia