Stylist’s stuff

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it’s A 15 letters crossword puzzle definition.
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Possible Answers: GEL.

Last seen on: Wall Street Journal Crossword – Jul 12 2017 – Ain’t Vee Got Fun?

Random information on the term “GEL”:

Hair gel is a hairstyling product that is used to harden hair into a particular hairstyle.

Analysis of ancient Egyptians mummies has shown that they styled their hair using a fat-based gel. The researchers behind the analysis say that the Egyptians used the product to ensure that their style stayed in place in both life and death. Natalie McCreesh, an archaeological scientist from the KNH Centre for Biomedical Egyptology at the University of Manchester, England, and her colleagues studied hair samples taken from 18 mummies. The oldest is approximately 3,500 years old, but most were excavated from a cemetery in the Dakhleh Oasis in the Western Desert and date from Greco-Roman times, around 2,300 years ago.

The Irish bog body Clonycavan Man, which has been radiocarbon dated to between 392 BC and 201 BC, was found to have been using a hair gel made from pine tree resin imported from Spain or South-west France.

In 1929, the British company Chemico Works invented Brylcreem, which became the market leader among hair styling products in both the U.K. and the U.S. during the following decades.

GEL on Wikipedia