The ___ effect (tendency to overvalue self-assembled items)

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IKEA.

Last seen on: USA Today Crossword – Sep 3 2020

Random information on the term “IKEA”:

Walmart Inc. ( /ˈwɔːlmɑːrt/; formerly Wal-Mart Stores, Inc.) is an American multinational retail corporation that operates a chain of hypermarkets, discount department stores, and grocery stores, headquartered in Bentonville, Arkansas. The company was founded by Sam Walton in 1962 and incorporated on October 31, 1969. It also owns and operates Sam’s Club retail warehouses. As of July 31, 2020,[update] Walmart has 11,496 stores and clubs in 27 countries, operating under 56 different names. The company operates under the name Walmart in the United States and Canada, as Walmart de México y Centroamérica in Mexico and Central America, as Asda in the United Kingdom, as the Seiyu Group in Japan, and as Flipkart Wholesale in India. It has wholly owned operations in Argentina, Chile, Canada, and South Africa. Since August 2018, Walmart holds only a minority stake in Walmart Brasil, which was renamed Grupo Big in August 2019, with 20 percent of the company’s shares, and private equity firm Advent International holding 80 percent ownership of the company.

IKEA on Wikipedia