Now we are looking on the crossword clue for: Toy company based in Billund, Denmark.
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Possible Answers:
LEGO.
Last seen on: LA Times Crossword, Sat, Mar 25, 2023
Random information on the term “LEGO”:
Lego A/S (trade name: The Lego Group) is a Danish toy production company based in Billund, Denmark. It manufactures Lego-brand toys, consisting mostly of interlocking plastic bricks. The Lego Group has also built several amusement parks around the world, each known as Legoland, and operates numerous retail stores.
The company was founded on August 10, 1932, by Ole Kirk Christiansen. The name Lego is derived from the Danish words leg godt, meaning “play well”. In the first half of 2015, The Lego Group became the world’s largest toy company by revenue, with sales amounting to US$2.1 billion, surpassing Mattel, which had US$1.9 billion in sales.
The Lego company was founded in 1932 by Ole Kirk Christiansen, a carpenter whose primary business of producing household goods had suffered due to the Great Depression. Initially producing wooden toys, the company later developed a system of interlocking bricks. Manufacturing of plastic Lego bricks began in Denmark in 1947. After a fire in the woodworking department, Ole’s son, Godtfred, decided to stop the production of wooden toys and solely focus on plastic products and the Lego system. He also built an airport in Billund to facilitate the sale of Lego toys around the world.