Big name in motorcycles and musical instruments

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Possible Answers:

YAMAHA.

Last seen on: Newsday.com Crossword – Jun 21 2020

Random information on the term “YAMAHA”:

Ampeg is a manufacturer best known for its bass amplifiers. Originally established in 1946 in Linden, New Jersey by Everitt Hull and Stanley Michaels as “Michaels-Hull Electronic Labs,” today Ampeg is part of the Yamaha Guitar Group. Although specializing in the production of bass amplifiers, Ampeg has previously manufactured guitar amplifiers and pickups and instruments including double basses, bass guitars, and electric guitars.

Everett Hull (born Charles Everitt Hull), a pianist and bassist working with bandleader Lawrence Welk in Chicago, had invented a pickup for upright bass in an effort to amplify his instrument with more clarity. Hull’s design placed a transducer atop a support peg inside the body of his instrument, inspiring his wife Gertrude to name the invention the “Ampeg,” an abbreviated version of “amplified peg.” On February 6, 1946, Hull filed a patent application for his “sound amplifying means for stringed musical instruments of the violin family,” for which U.S. Patent 2,430,717 was awarded the following year. The Hulls relocated to New Jersey, and Everett met electrical engineer and amp technician Stanley Michael, who was selling a bass amplifier of his own design, soon renamed the Michael-Hull Bassamp. In 1946, they established Michael-Hull Electronic Labs in Newark, New Jersey, to sell their two products. Michael left the company in 1948, leaving it to Hull, who relocated the company the following year to 42nd Street in Manhattan, above the New Amsterdam Theatre, renaming it “The Ampeg Bassamp Company.”

YAMAHA on Wikipedia