Giant in direct sales

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Possible Answers: AMWAY.

Last seen on: NY Times Crossword 12 Aug 2018, Sunday

Random information on the term “AMWAY”:

Richard Marvin DeVos Sr. (born March 4, 1926) is an American billionaire businessman, co-founder of Amway with Jay Van Andel (company restructured as Alticor in 2000), and owner of the Orlando Magic basketball team. In 2012, Forbes magazine listed him as the 60th-wealthiest person in the United States, and the 205th-richest in the world, with an estimated net worth of $5.1 billion.[3] At one point, he was one of the 10 wealthiest Americans.

DeVos was born in Grand Rapids, Michigan, the son of Ethel Ruth (Dekker) and Simon Cornelius DeVos, who worked in the electrical business.[4] He was educated at Calvin College and is a member of the Sigma Phi Epsilon Fraternity. He served in the military in World War II in the United States Army Air Corps.[5]

Books written by him include Compassionate Capitalism and Hope From My Heart: Ten Lessons For Life. The latter reflects his feelings after successfully undergoing a heart transplant operation in 1997. This was preceded by two heart-bypass operations in 1983 and 1992.[6] In 1975, DeVos published a book about his success, co-authored with Charles Paul Conn, titled Believe!. In 2014 he published his memoirs under the ambiguous title “Simply Rich”.

AMWAY on Wikipedia