This time we are looking on the crossword clue for: Not cut it.
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Possible Answers: FAIL.
Random information on the term “FAIL”:
In the motion picture industry, a “box office bomb” or “box office flop” is a film that is considered highly unsuccessful or unprofitable during its theatrical run, often following significant hype regarding its cost, production, or marketing efforts. Generally, any film for which the production and marketing costs exceed the combined revenue recovered after release is considered to have “bombed”.
Gauging the financial success of a film is difficult, and because there is no reliable definition, what makes a box-office bomb can be very subjective. Not all films that fail to earn back their estimated costs during their theatrical runs are bombs, and the label is generally applied to films that miss earnings projections by a wide margin, particularly when they are very expensive to produce, and sometimes in conjunction with middling or poor reviews (though critical reception has an imperfect connection to box office performance).
Beginning in the 1980s, cinemas started to drop movies that suffered a poor opening weekend.[citation needed] This made the performance of a film on its opening weekend much more crucial to its perception. With the growth of the Internet during the 1990s, chat rooms and websites enabled negative word of mouth to spread rapidly.